Fifth Third Bank
Gaining Fans at UD Arena
Client: University of Dayton Athletics
Audience: UD Flyers fans
Background: A few years ago, Fifth Third had a graphics sponsorship opportunity at UD Arena, which entailed a few hallway spaces—and the wall space outside the men’s and women’s restrooms. While the spots weren’t center court, they would certainly see a lot of foot traffic.
Strategy: Create a concept that celebrates teamwork by showcasing the personalities of two winning mascots: Rudy Flyer and Fifth Third’s blue-suited spokeswoman
In-Branch Inspiration
Developed memorable campaigns and messaging for 1,100 full-service banking centers, enhancing the retail experience and building brand recognition.
Proud Sponsor Of…
COVID-19 Communications
During the pandemic, I wrote critical COVID-19 messaging for emails and site pages, successfully keeping customers informed and reassured.
